Consulting

There’s a reason my business is called WhatIf Consulting. Because the right question — “What if we hired differently? What if our process worked better? What if we stopped losing great candidates?” — can change everything.

I don’t just help you fill roles. I help you re-think how you hire, keep, and grow your people. From refining your recruitment strategy to improving candidate experience and retention, I give you practical, tailored advice that makes your process work smarter.

  • I take a deep dive into your current recruitment process, reviewing every stage from how roles are written to how offers are made. I’ll highlight the gaps, bottlenecks, and risks that may be costing you time, money, or the right candidates — and give you a clear plan to fix them.

  • Hiring shouldn’t be reactive. I work with you to create a recruitment strategy that supports your long-term business goals, balances current needs with future growth, and ensures you’re building a workforce that can adapt as your business evolves.

  • Attracting the right candidates starts long before the interview. I help you craft compelling job adverts, career pages, and campaigns that showcase your culture, values, and opportunities in a way that resonates. It’s not about copying standard job templates — it’s about telling the story of why someone should want to join your business. Done well, recruitment marketing means better applications, less time wasted, and a stronger employer reputation in the market.

  • Interviews often fall down because managers aren’t trained in how to ask the right questions or evaluate fairly. I train your team to run structured, effective interviews that reduce bias, get beyond surface-level answers, and lead to confident hiring decisions.

  • The way you treat candidates says everything about your business. I review your communications, timelines, and processes to make sure candidates feel valued — even if they don’t get the job. A positive experience builds your reputation and keeps top talent engaged.

  • A hire isn’t successful the day they sign the contract. It’s successful when they’re thriving months later. I help you build onboarding processes that set new hires up for success, integrate them quickly into your culture, and reduce early turnover.

  • Losing good people is expensive. I advise on strategies to boost engagement, keep employees motivated, and make your workplace somewhere people want to stay. From recognition frameworks to career progression planning, I’ll help you hold onto your top talent.

  • Great teams are diverse teams. I review your recruitment process to identify and remove bias, widen your talent pool, and build practices that make everyone feel seen, valued, and included.

  • Leadership transitions are high stakes. Whether it’s planning for retirement, scaling, or preparing for the unexpected, I help you put structures in place so your business is ready. The right succession plan protects your legacy and gives confidence to your team, clients, and stakeholders.

A woman with long dark hair, wearing a white sleeveless top and black pants, sitting on a wicker chair with a laptop on her lap, smiling at the camera. Behind her is a large black and white portrait of Marilyn Monroe, a ceramic vase, a green plant, and a blue wall.

“Every great change starts with a “what if”?

That’s the question I ask every client, every search, every time.

What if recruitment wasn’t about speed, but about impact?

What if finding the right person didn’t feel impossible?

What if your next hire could change everything?

What if the problem isn’t the candidates — but the process?

What if your hiring strategy was your competitive edge?

What if you didn’t need five agencies to find one great fit?

What if every conversation with a candidate built your brand?

Great businesses are built on bold “what ifs?”